What Factors to Consider When Selecting Space on a Trade Show Floor

Sep 12, 2018




Picking the best space for your trade show booth is one of the most important items to check off your list – and crucial for optimizing visibility, engagement, booth traffic, and ultimately generating leads for your company.

There are several factors to consider when selecting space on a show floor, but it really does begin in the design and planning stage as you are considering the size of your company booth. This blog reviews how to get it right, from the beginning, so you can leverage your assets to the fullest and achieve maximum results – show after show.

Getting started

Cost is always a big factor when deciding what size booth to create for your company. However, as you consider the increase in cost for a bigger booth, it’s good to keep in mind that bigger booths do get better results. The larger the booth space, the better the response can be yours if you plan to staff it accordingly, build-in areas for visitors to engage with your company, and design the booth so that attendees can access booth from different areas.

Let’s face it. When you have a larger, professional booth display, it conveys a strong and successful company who will be around next month. No one wants to do business with a fledgling company.  To give you an idea of how size affects outcome, a general rule of thumb is a 200 square foot area will average 280% more responses than a 100 square foot space, and a 400 square foot space will average 832% more responses than a 100 square foot space.  You get the idea – bigger really is better.

Review floor plans carefully

Once you decide on your booth size, the next challenge is to determine where you will get the most bang for your buck on the trade show floor. While viewing the floor map you will see hundreds if not thousands of spaces for companies to exhibit – of varying sizes of course. Below are the leading factors to consider when choosing your best location:

  • Proximity to the entrance is better than the back of the show floor (where many attendees never make it).
  • Island and Peninsula exhibits (usually 400+ square feet) are great for visibility and enabling access to booth from all sides.
  • If you have a smaller booth, corners or end-caps work well. Avoid in-line booth locations whenever possible.
  • Choose one of the main aisles of the show floor; avoid the back of the exhibit hall and far sides.
  • Double end- caps, e.g., taking two 10 x10 spaces at the end of two back to back rows, allows you to leverage multiple aisles of show traffic.

At the end, the size of your trade show booth really does determine – in large part—what kind of response you can anticipate. And where you choose to exhibit on the show floor could result in some additional attention.

Partnering with an exhibit company can help create the visually appealing and engaging booth set up that will give you instant credibility and result in memorable interactions. If you are ready to learn more about how a larger booth presence can provide you with phenomenal results, contact exhibiTeam today.

Post by Scott Arbogast

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