EZ-FLO Eastman was challenged with how to manage and display hundreds of products in an organized and attractive way. Giving attendees a comprehensive glimpse into its product line without being overwhelmed by its presentation were important considerations.
Design Solution for EZ-FLO Eastman
Key to the build was incorporating design that allowed attendees to be aware of its various product lines while maintaining a clean and organized space. This was accomplished by adding gondolas on booth corners for product display, graphics and shelving, light boxes highlighting product, and product displays throughout the space.
Below are some of the design features:
• Perimeter gondolas with shelving and lighting for product display
• Light boxes for well-lit product highlights
• Product displays built throughout booth space for flow and accessibility
• Welcoming counter and stools to encourage conversations with attendees