EZ-FLO Eastman was challenged with how to manage and display hundreds of products in an organized and attractive way. Giving attendees a comprehensive glimpse into its product line without being overwhelmed by its presentation were important considerations.
Design Solution for EZ-FLO Eastman
Key to the build was incorporating design that allowed attendees to be aware of its various product lines while maintaining a clean and organized space. This was accomplished by adding gondolas on booth corners for product display, graphics and shelving, light boxes highlighting product, and product displays throughout the space.
• Perimeter gondolas with shelving and lighting for product display
• Light boxes for well-lit product highlights
• Product displays built throughout booth space for flow and accessibility
• Welcoming counter and stools to encourage conversations with attendees