You’ve spent countless hours—over the course of a year in some cases—planning each trade show for your company. So, the hard part is over, right? Well, not exactly. Now it’s your job to get attendees interested in stopping by your booth. By leveraging the power of social media, you will expand your audience reach while […]

It’s a tall order to stand out at a trade show – so how do you manage that and how does creative design translate into an impressive booth space? Companies spend a lot of time and money preparing their trade show presence, so it’s vital to consider how trade show booth design can give you […]

Picking the best space for your trade show booth is one of the most important items to check off your list – and crucial for optimizing visibility, engagement, booth traffic, and ultimately generating leads for your company. There are several factors to consider when selecting space on a show floor, but it really does begin in the […]

One of the greatest opportunities as you engage in a trade show is the possibility of building your company’s brand. Your brand is how your customers perceive and recognize your business in a crowded market place – which is precisely the scenario at a trade show—where you must stand out, gain recognition or fall into oblivion.  A strong brand communicates […]

Trade shows represent a great solution for increasing your exposure, expanding brand awareness and getting some valuable leads. There are many ways to leverage trade shows, but in this blog we will focus on just one important aspect of trade show marketing – creating an effective product display by telling a story with use cases […]

Planning a new product launch at a trade show can be a difficult task for marketers. It involves a sales strategy as well as a plan for how to market the product at an event. This will involve many things, including how to introduce a new product, how to make your product stand out, what […]

At trade shows, individual and group product demonstrations are not only important –they are necessary. We’ve recently covered Tips for Effective Trade Show Demos, so this blog will focus on group product demonstrations. Group presentations can be a very impactful way to draw visitors from the aisle into your booth (which is why you are […]

Creating a Memorable Trade Show Experience Long gone are the days where a company would see exhibiting as an excuse to get out of the office, set up a table and chairs and passively wait for someone to stop by long enough to get their name in the lead retrieval system. In today’s world, competition […]

Designing an effective trade show display that delivers quantifiable ROI is one of the primary goals for trade show marketers. But there is one aspect that reigns supreme here and that’s the “product demo.” It’s the one thing trade show goers always remember – and if done correctly, can lead to the quantifiable ROI you are expecting from […]

Trade shows continue to be a valued marketing strategy; however, businesses that want to make the most of their annual trade shows must keep up with the latest trade show design trends in order to make the biggest impact and contribute to the bottom line. There are six hot design ideas for exhibitors to keep […]